Lacoste Tells a Stunningly Powerful Story of Tumultuous Love In New Campaign

Intense, captivating work from BETC

Turning precious advertising seconds into a moment of solid storytelling is actually much more difficult than it sounds. The challenge doesn’t just lie with the creation of the story itself, but figuring out how to balance narrative and product placement organically so that neither element feels forced—again, a tough ask when the product’s visibility is so integral to effective marketing.