This Cosmetics Ad From Japan May Be the Most Romantic Love Story of the Year

Shiseido's elaborate new film is inclusive and beautiful

With Halloween just around the corner, you can expect makeup companies to ramp up their marketing in ways that highlight (pun not intended) the fun and versatility of their products. However, you may not expect a company to churn out one of the most captivating, romantic stories of the year in just one three and a half minute film. The Shiseido company from Japan managed to do just that in a heart-clenching campaign that reminds viewers (in between tears) that makeup possesses far more power than some of us acknowledge.