L.L.Bean Is Ubering Overworked City-Dwellers to Pop-Up Campsites for S‘mores

Maybe spend a little time outside, people?

Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.

With road trips, cookouts, festivals, cold beer and the perennial gift that is air conditioning, it can sometimes feel like summer is passing by in a blur. But while some of us are all too ready to take advantage of the sunny weather (read: escape the oppressive heat, in many suffering regions) by heading to the beach or the nearest hiking trail, others may need a little more convincing to leave the house.

Consider L.L.Bean the friend that urges you to get off the couch and into nature.

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