L.L.Bean Is Ubering Overworked City-Dwellers to Pop-Up Campsites for S‘mores

Maybe spend a little time outside, people?

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With road trips, cookouts, festivals, cold beer and the perennial gift that is air conditioning, it can sometimes feel like summer is passing by in a blur. But while some of us are all too ready to take advantage of the sunny weather (read: escape the oppressive heat, in many suffering regions) by heading to the beach or the nearest hiking trail, others may need a little more convincing to leave the house.

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