L.L.Bean Made a Clever Newspaper Ad That You Can Only Read Outdoors

VIA brings its 'Be an Outsider' tagline to life

Marketing that embodies a brand promise, rather than just communicating it, is always a delight. L.L.Bean gives us the latest example of this, with the outdoorsy retailer publishing a full-page newspaper ad you can only read outdoors.

@nudd Tim Nudd is a former creative editor of Adweek.