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These screens will replace traditional refrigerator and freezer doors in supported stores. The screens will place a digital overlay in front of the physical products, providing shoppers with information related to different diets, health needs, budgets, and more. The screens will also show contextual ads.
This launch follows a three-year pilot with Cooler Screens, designed to improve the customer’s in-store experience with interactive media and digital merchandising.
“We’re excited about this continued collaboration as it extends our vision for the future of retail media, offering brands another powerful marketing lever inside the store,” said Cara Pratt, svp at Kroger Precision Marketing.