Kroger to Add Digital Smart Screens to 500 U.S. Stores

Shoppers can view information and ads about products as they shop

It’s no secret that collaboration is essential to growth, but the how of it isn’t always so clear—and it's the understanding of how that is a true competitive advantage. Join Adweek X, a uniquely formatted event on December 4 in LA, to unlock fresh perspectives, true collaboration and growth.

To enhance its in-store shopping experience, grocery chain Kroger partnered with tech company Cooler Screens to bring digital smart screens to 500 of its stores across the U.S.

These screens will replace traditional refrigerator and freezer doors in supported stores. The screens will place a digital overlay in front of the physical products, providing shoppers with information related to different diets, health needs, budgets, and more. The screens will also show contextual ads.

This launch follows a three-year pilot with Cooler Screens, designed to improve the customer’s in-store experience with interactive media and digital merchandising.

“We’re excited about this continued collaboration as it extends our vision for the future of retail media, offering brands another powerful marketing lever inside the store,” said Cara Pratt, svp at Kroger Precision Marketing.

Cooler

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in