Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Kraft Heinz’s frozen food brand Delimex is giving an assist to gamers in the name of snacks.
In its first campaign after a rebrand, Delimex is “Feeding Gamers” literally and figuratively.
Through Nov. 18, Delimex is creating a team in three games—Call of Duty: Modern Warfare 2, Call of Duty: Warzone 2 and Overwatch 2—and will allow players to intentionally kill its team members in the games. It’s also setting up taco tucks and stands within the game where Delimix players will congregate, waiting to feed opponents kills and coupons.
The brand plans to feed gamers with coupons to purchase its Taquitos product, while the first-person shooter gaming term “feeding” is the act of dying repeatedly, thereby giving the enemy team easy points to boost their score. A
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in