Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
More than 100 million people play Activision Blizzard’s free-to-play battle royale game Call of Duty: Warzone, competing in 150-person shootouts to be the final survivor. The victor typically gets to watch their character get carried off to safety by helicopter, the ultimate signal of a job well done.
But in late August, victors saw their digital avatars get mysteriously sniped before they could successfully fly off. The culprit was Polina Petrova, a Soviet sniper and one of the protagonists of Call of Duty: Vanguard, the World War II-era game Activision Blizzard is releasing on Nov.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in