Klay Thompson’s Comeback Ode Is Visually Stunning While Telling an Honest Story

Translation follows up its State Farm work with another winner

Klay Thompson
Klay Thompson on the comeback trail Kaiser Permanente

Athlete comeback story ads (or films, if you’d like) usually follow a linear pattern. First, the devastating injury, then the blow-by-blow of the comeback. The stories are often compelling, sometimes heartbreaking, but generally resolve themselves in the payoff at the end with a return to competition.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.