Athlete comeback story ads (or films, if you’d like) usually follow a linear pattern. First, the devastating injury, then the blow-by-blow of the comeback. The stories are often compelling, sometimes heartbreaking, but generally resolve themselves in the payoff at the end with a return to competition.
Last week, Golden State Warriors star Klay Thompson shared a new film of his own journey back from his ACL injury in last year’s NBA Finals. The short, created by Translation (which gained a bit of buzz about its State Farm work during ESPN’s The Last Dance) and for Kaiser Permanente, follows a predictable pattern … to a point.
UNLOCK FULL ACCESS
Subscribe and get full access to the news, insights, and expertise that keep industry professionals ahead of the curve.
VIEW ALL SUBSCRIPTION OPTIONS
