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With sporting events canceled across all professional leagues, Sunday night’s broadcast of the ESPN documentary series The Last Dance drew together a huge audience starved for content. Only a few sponsors were allowed in for the event, and with apologies to Reese’s, it’s pretty clear that State Farm won the night.
The insurer took viewers on a quick, wild and head-spinning ride with one of advertising’s best head fakes in recent memory. The spot began with what seemed like archival ESPN SportsCenter footage from 1998, when the Chicago Bulls won their third consecutive championship.