Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
With sporting events canceled across all professional leagues, Sunday night’s broadcast of the ESPN documentary series The Last Dance drew together a huge audience starved for content. Only a few sponsors were allowed in for the event, and with apologies to Reese’s, it’s pretty clear that State Farm won the night.