Nike and Jordan Logos Appear Over 100 Times in a Single Episode of The Last Dance

The exposure generates bump in brand value

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Michael Jordan was one of the most sought after athlete brand ambassadors ever. The six-time NBA champion starred in plenty of commercials and, along with Magic Johnson, ushered in the age of basketball players turned business executives. Jordan is the only professional athlete billionaire, and his focus, even while dominating the NBA, was on building a brand.

His latest successful business venture is The Last Dance. ESPN’s incredibly popular Jordan docuseries is the only sports on TV these days.

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