King's Hawaiian Created a Pineapple-Inspired Logo as It Expands Into New Products

The 68-year-old maker of sweet rolls needed to update its identity

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Anyone who’s visited Hawaii (and probably many who haven’t) knows that the islands are famed for their hospitality and, of course, the sort of turquoise water and white-sand beaches that fill the glossy pages of travel brochures. But there’s another bit of Hawaiian culture that’s every bit as alluring—if perhaps not as obvious.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in