King’s Hawaiian Rolls Out Year-Long Marketing Alliance With Guy Fieri

Mayor of Flavortown tapped to raise brand's national profile

guy fieri holding king's hawaiian rolls while talking to a man
Fieri will market the products through TV, digital and social spots. King's Hawaiian

King’s Hawaiian is partnering with food personality Guy Fieri for the next year, showcasing the baker’s products as an “essential part of every sandwich.”

@davidakaplan david.kaplan@adweek.com David is Adweek's Performance Marketing Editor and interim Brand Marketing Editor.