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In the space of a single 60-second video, Kevin Hart time travels through at least four different decades, convincing people in each one to try plant-based burgers at a backyard barbecue.
And while he switches outfits, jewelry, catch phrases and hairstyles to match the 1970s, ‘80s, ’90s and today, his message about eco-friendly faux meat stays the same.
“Eating plant-based is actually fighting climate change,” Hart says in the new Beyond Meat campaign, which kicks off a key selling time for the brand around summer grilling season.
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