As 71% of Americans Dabble in Plant-Based, 2022 Will Be a High-Stakes Brand Battleground

Faux poultry, potato milk and more will fuel billions in sales for alternatives to meat and dairy

It’s a great time to be a flexitarian in America, where consumers who mix and match a diet of animal protein with faux meat and dairy alternatives can find plant-based options at popular mainstream chains like KFC, Burger King, Starbucks and even McDonald’s (which has finally joined its rivals with a trial run of the McPlant burger).