Kevin Hart Just Might Be the Hardest-Working Man in Branding

And he's redefining the celebrity endorsement along the way

Kevin Hart has 62.4 million Instagram followers. Photography by Scott Witter for Adweek; Styling: Ashley North; Grooming: John Clausell

“Grind time, baby!” Kevin Hart is ready for the day.

This story first appeared in the September 24, 2018, issue of Adweek magazine. Click here to subscribe.
@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.
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