July 4 Will Be Lit: The Holiday Is Expected to Be Cannabis' Hottest Summer Sales Day

The return to in-person events and outdoor activities, plus stressful times, are likely to boost weed's bottom line

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Independence Day may not have carved itself into cannabis lore like April 20 or Danksgiving, but the summer holiday has started to generate its own heat for the industry’s bottom line.

Cannaseurs—lured by a flurry of retail discounts and brand promotions—are expected to buy enough flower, vapes, tinctures and tonics to make the upcoming July 4th the biggest sales day of the summer, per data from BDSA and Surfside.

In other words, it won’t just be the fireworks getting lit.

July was already a sunny spot—it’s the strongest sales period between May and September.

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