Happy Danksgiving: How the Holiday Season Has Become a Boom Time for Cannabis

69% of cannabis consumers say they turn to it for stress relief at family holiday gatherings


Green Wednesday, as a formal cannabis holiday, started only about five years ago. But it didn’t take long for the day before Thanksgiving—or, as those working in the category often call it, “Danksgiving”—to prove to brands, delivery services and dispensaries that it deserved a prime spot on the marketing calendar. And a seat at the dinner table.

Industry watchers are predicting that legal weed sales this Thanksgiving season may outpace 2020’s record-busting results, when American consumers spent $87.4

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