How 4/20 Cannabis Marketers Are Getting More Innovative and Ambitious Than Ever

With record-breaking sales expected, the day is packed with virtual events, activations and advocacy

Former NFL star Marshawn Lynch today launches his high-potency Dodi Blunts cannabis line and will be a guest bud tender for Airfield Supply Company.
Former NFL star Marshawn Lynch today launches his high-potency Dodi Blunts cannabis line and will be a guest bud tender for Airfield Supply Company. Dodi Blunts

References to getting ripped at 4:20 p.m. and celebrating April 20 as a wake-and-bake holiday used to be strictly insider talk, exchanged with a knowing wink between hardcore cannabis fans.

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.