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A dairy-free yogurt brand called Harmless Harvest invites consumers to “pack the perfect 420 bowl,” while Hotels.com will pick up weed-fueled room service tabs—up to $200—for people with the munchies.
But it may be heritage sneaker maker Adidas that’s come through with the most indelible promotion for the cannabis high holiday on April 20. Via a collaboration with the boundary-busting animation series South Park, Adidas is dropping limited-edition kicks based on the perpetually stoned character Towelie, which feature a secret stash compartment and photo-sensitive eye embellishments that turn bloodshot in the sun.