Could Jeep Cherokee Be Next to Rebrand as Tribe Calls for Change?

Land O'Lakes and the Washington NFL team dropped similarly problematic brand identity

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

The Cherokee Nation, a sovereign tribal government in Oklahoma, has asked automaker Jeep to rebrand the SUV models that have used its name for more than 40 years.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in