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Jack in the Box has never been subtle about its ties to cannabis culture, from its Munchie Meals and Wakey Bakey Hash to its past collaboration with Snoop Dogg’s digital media platform Merry Jane.
The Southern California-based chain also aired a notorious ad in the mid-2000s featuring a clearly stoned dude who was stymied by indecision in the drive-through. Jack, the brand’s wise-cracking namesake, co-starred as a talking dashboard bobblehead, helpfully suggesting the guy order 30
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