It’s Time for Brands to Stop Climate Grandstanding and Listen to Consumer Needs

Let’s leave purpose preaching in 2019

Conceptual illustration of two people on one side of a seesaw and planet earth on the other
In 2020, let’s listen more and preach less. Getty Images

Be good, and you might get lucky: Advertising’s new consumer pick-up line is all about a higher purpose and saving our world from all sorts of ills.

@thomaskolster Adweek opinion contributor Thomas Kolster is a self-proclaimed marketing activist, author, international keynote speaker.