Advertising World, Why Are We Not Embedding Climate Change Discussions Into Our Boardrooms and Campaigns?

Because, honestly, a lot of these issues fall on the shoulders of big brands

Silhouettes over a table depicting climate change of ice breaking away and melting
We're living in a time where discussions around global warming need to be happening at every meeting. Getty Images

Every year, our University of Oregon ad program brings 100-plus creatives, strategists, managers and producers to New York for Creative Week. It’s a remarkable front row seat to trends of the industry. While visiting agencies, production houses and awards shows, we get a snapshot of industry trends and professional realities that few get the chance to experience.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@debkmorrison Deb Morrison is the Carolyn Chambers distinguished professor of advertising and directs the advertising program at the University of Oregon. She is also a member of our Adweek Academic Council.