Issa Rae Asks, 'What Are You Made Of?' in Madewell's Latest Campaign

Clothing brand's spring collection prioritizes authenticity

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

When Madewell was trying to figure out who would be the face of its spring campaign, there was just one name that consistently came up: Issa Rae.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in