Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
Last year threw a Texas-sized wrench into media plans everywhere. But while businesses had to slam on the brakes and figure out how to react, Fort Worth, Texas-based PMG had a plan—one that didn’t involve furloughing or laying anyone off.
Since the agency was built as a digital-first ecommerce-based company, it was easier to pivot for its client base, leading to an estimated 30% or more revenue growth year over year, the majority of which was from media operations.