How HBO Got Insecure Fans to Attend a Virtual Block Party

Network leveraged social media and delivered party packages for the show's Season 4 premiere

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HBO’s experiential tactic to build buzz for its comedy series Insecure has always been a promotional block party. The network hosted a small gathering in Brooklyn to celebrate the series premiere in 2016 and grew the event into Insecure Fest, a 2,500-person festival in Los Angeles for Season 3 in 2018.

HBO was slated to expand the event concept to New York, Houston and Chicago to celebrate the Season 4 premiere in 2020 but—like every brand that planned consumer experiences this spring—scrapped the idea due to the Covid-19 pandemic.



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