Issa Rae Creates a Dramatic Night in a Restaurant for Amex

The brand's ongoing 'Member When' campaign has also featured Lin-Manuel Miranda

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

As an actor, producer and entrepreneur, Issa Rae knows a thing or two about setting up a climactic scene. Sometimes, however, even the Insecure creator and star needs a little inspiration—and that is where her American Express card comes in. 

In the financial brand’s latest ad, titled “When Inspiration Hits,” Rae—a longtime Amex cardmember and ambassador—straddles reality and fantasy inside a restaurant (selected through brand partner Resy).

Throughout the 60-second film—created by agency Dentsu Creative with Rae’s company, ColorCreative, and directed by Rohan Blair-Mangat through Eleanor Films—viewers get a glimpse into the star’s creative process.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in