Issa Rae Asks, ‘What Are You Made Of?’ in Madewell’s Latest Campaign

Clothing brand's spring collection prioritizes authenticity

Photo of Issa Rae
Issa Rae stars in a 60-second spot about resiliency. Madewell

When Madewell was trying to figure out who would be the face of its spring campaign, there was just one name that consistently came up: Issa Rae.

@tiffmoustakas Tiffany Moustakas is Adweek's news and engagement editor, where she edits stories, newsletters, assists with social media and writes about the intersection of marketing and culture.