Fashion & Apparel

Issa Rae Asks, 'What Are You Made Of?' in Madewell's Latest Campaign

Clothing brand's spring collection prioritizes authenticity

Photo of Issa Rae
Issa Rae stars in a 60-second spot about resiliency.Madewell
By Tiffany Moustakas

February 17, 2021

When Madewell was trying to figure out who would be the face of its spring campaign, there was just one name that consistently came up: Issa Rae.

Tiffany Moustakas

Tiffany Moustakas is Adweek's news and engagement editor, where she edits stories, newsletters, assists with social media and writes about the intersection of marketing and culture.

Recommended articles
You Might Like

The Future of the Media Industry Starts With Customer Experience

By Salesforce

4 Strategies to Hypercharge Ecommerce for Gen Z

By Student Beans

Don’t Let Your Digital Shelf Space Go Untouched

By Tony Neary, Chief Creative Officer, Olberding Brand Family

3 Questions to Ask Yourself in the Sprint to Scale First-Party Data

By Dana Moroze

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}