Issa Rae Asks, ‘What Are You Made Of?’ in Madewell’s Latest Campaign

Clothing brand's spring collection prioritizes authenticity

Issa Rae stars in a 60-second spot about resiliency. Madewell

February 17, 2021

When Madewell was trying to figure out who would be the face of its spring campaign, there was just one name that consistently came up: Issa Rae.

Tiffany Moustakas

@tiffmoustakas tiffany.moustakas@adweek.com Tiffany Moustakas is Adweek's news and engagement editor, where she edits stories, newsletters, assists with social media and writes about the intersection of marketing and culture.