Issa Rae's Hoorae Media Partners With Walmart to Support Black Content Creators

The Black and Unlimited Digital Development Program provides mentorship and money

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


Producer, actress and recent Beacon Award recipient Issa Rae has been a relentless advocate for inclusivity on her own crews and through her partnerships with brands including American Express and Google. She is continuing her focus on providing opportunities for marginalized creatives by working with Walmart to launch the Black and Unlimited Digital Development Program.

The partnership between the world’s largest retailer and Rae’s entertainment company, Hoorae Media, will provide nine Instagram and TikTok content creators chosen for their high potential with a $10,000 stipend meant to offset racial pay inequities.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in