Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.
You’re a brand that has spent hundreds of thousands of dollars and hours of labor building an activation in the metaverse. But how do you make sure people show up in a space that exists outside of the traditional realms of marketing?
For starters, you speak their language.
Walmart is doing just that by using Livetopia, a popular game on Roblox, to launch a first-of-its-kind activation in an effort to drive users to Walmart Land. Walmart Land is Walmart’s hub on Roblox, a virtual gaming platform which has become synonymous with the metaverse.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in