Two Weeks Into Its Metaverse Debut, Walmart Sets Up Shop in Roblox's Livetopia

Retail giant is looking to brand build, not sell products

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You’re a brand that has spent hundreds of thousands of dollars and hours of labor building an activation in the metaverse. But how do you make sure people show up in a space that exists outside of the traditional realms of marketing?

For starters, you speak their language.

Walmart is doing just that by using Livetopia, a popular game on Roblox, to launch a first-of-its-kind activation in an effort to drive users to Walmart Land. Walmart Land is Walmart’s hub on Roblox, a virtual gaming platform which has become synonymous with the metaverse.



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