Intuit Creatively Uses Its 15 Seconds in the Super Bowl to Skip Its Own Ad

The ad is part of Intuit’s first corporate brand campaign, which also includes a long-form online ad from Phenomenon and animation studio Passion Animation Studios, perhaps best known for its Chipotle and Spanish Lottery campaigns. Like that effort, the brand’s Super Bowl debut is an animated effort that deals with how Intuit’s TurboTax and QuickBooks services can help save consumers time. It even features two characters from the long online ad.