Ad of the Day: Is Chipotle's Latest Epic Animated Film Actually a Cry for Help?

It's more complicated than just 'A Love Story'

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Did you ever play that game Lemonade Tycoon—the one where you start with a lemonade stand and have to turn it into a world-dominating conglomo?

This new Chipotle ad is a lot like that, except you don't have to make any of the stressful decisions yourself. Over the course of four minutes and 15 seconds, you get to watch two kids spend their whole lives doing it instead. 

"A Love Story" is the third in Chipotle's series of animated short films, which kicked off with 2011's "Back to the Start" and a Willie Nelson cover of Coldplay's "The Scientist" and continued with 2013's award-winning "The Scarecrow" (whose Fiona Apple cover of "Pure Imagination," from the Willy Wonka soundtrack, still gives us chills).

Created by agency CAA Marketing and animation company Passion Pictures (which is riding high following its Cyber Grand Prix win at Cannes for the "Justino" Spanish lottery gem), "A Love Story" features...

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