Silicon Valley software giant Intuit has been around 35 years ago—so why is it launching its first corporate brand campaign now?
The company has long supported two of its biggest brands, QuickBooks and TurboTax, with national ad campaigns. Yet few know that Intuit is behind both of those products in addition to web-based financial management service Mint.
Chief marketing officer Lucas Watson said corporate brand recognition is low despite the fact that Intuit’s services have a combined 46 million customers.
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