Infographic: What People Want From Direct-to-Consumer Brands

And the most effective DTC advertising

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From Allbirds to Dollar Shave Club, DTC brands are popping up everywhere and across categories, imploring consumers via aesthetically pleasing, colorful ads to ditch store brands and try out their products. Still, fewer than half have purchased a DTC product, according to new data from Toluna and social media intelligence platform Unmetric,

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This story first appeared in the May 20, 2019, issue of Adweek magazine. Click here to subscribe.