Infographic: What People Want From Direct-to-Consumer Brands

And the most effective DTC advertising

The most compelling reason for trying out a new DTC brand is a free trial period (27.4%). Carlos Monteiro

From Allbirds to Dollar Shave Club, DTC brands are popping up everywhere and across categories, imploring consumers via aesthetically pleasing, colorful ads to ditch store brands and try out their products. Still, fewer than half have purchased a DTC product, according to new data from Toluna and social media intelligence platform Unmetric, although that number is growing.

This story first appeared in the May 20, 2019, issue of Adweek magazine. Click here to subscribe.
@sammynickalls sammy.nickalls@adweek.com Sammy Nickalls is a freelance writer and the former departments editor at Adweek.
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