In an increasingly digital world, brands have to constantly reevaluate their strategies, and branded sweepstakes are no exception. New research from digital marketing solutions company HelloWorld found that the key is to keep it simple: 64 percent of consumers would prefer a prize that makes their daily lives easier over one that makes them feel special.
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This story first appeared in the December 3, 2018, issue of Adweek magazine. Click here to subscribe.
