Infographic: Over Half of Consumers Would Pay More for Sustainable Products

Brands need to focus on eco-friendliness

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Some brands are wary of factoring eco-friendliness into their strategy, but as climate change becomes less of a debate and more accepted as a crisis, consumers are prioritizing the environmental impact of their purchasing decisions, according to new research from data insights company GlobalWebIndex.

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This story first appeared in the Aug. 19, 2019, issue of Adweek magazine. Click here to subscribe.