Data & Insights

Infographic: Over Half of Consumers Delete Marketing Emails Without Ever Opening Them

Only 13.6% say they open all of them

The majority (78.9 percent) said they've unsubscribed from a brand's email marketing list.Jorg Greuel/Getty Images
By Sammy Nickalls

March 3, 2019

Many brands dedicate entire teams to their newsletter strategies. But with so many brands in the email marketing mix, some consumers are getting dozens of them a day, if not more. So, how can marketers make their email efforts count?

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This story first appeared in the March 4, 2019, issue of Adweek magazine. Click here to subscribe.

Sammy Nickalls

Sammy Nickalls is a freelance writer and the former departments editor at Adweek.

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