Infographic: Over Half of Consumers Delete Marketing Emails Without Ever Opening Them

Only 13.6% say they open all of them

The majority (78.9 percent) said they've unsubscribed from a brand's email marketing list. Jorg Greuel/Getty Images

Many brands dedicate entire teams to their newsletter strategies. But with so many brands in the email marketing mix, some consumers are getting dozens of them a day, if not more. So, how can marketers make their email efforts count?

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This story first appeared in the March 4, 2019, issue of Adweek magazine. Click here to subscribe.
@sammynickalls sammy.nickalls@adweek.com Sammy Nickalls is a freelance writer and the former departments editor at Adweek.
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