Infographic: Over Half of Consumers Delete Marketing Emails Without Ever Opening Them

Only 13.6% say they open all of them

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Many brands dedicate entire teams to their newsletter strategies. But with so many brands in the email marketing mix, some consumers are getting dozens of them a day, if not more. So, how can marketers make their email efforts count?

New research from Toluna and visual experience platform Movable Ink found that consumers aren’t as saturated with marketing emails as one might expect. Half say they receive between one and five a day. However, that may be because they’re unsubscribing—78.9

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This story first appeared in the March 4, 2019, issue of Adweek magazine. Click here to subscribe.