Data & Insights

Infographic: Over Half of Consumers Delete Marketing Emails Without Ever Opening Them

Only 13.6% say they open all of them

The majority (78.9 percent) said they've unsubscribed from a brand's email marketing list. Jorg Greuel/Getty Images

By Sammy Nickalls

March 3, 2019

Many brands dedicate entire teams to their newsletter strategies. But with so many brands in the email marketing mix, some consumers are getting dozens of them a day, if not more. So, how can marketers make their email efforts count?

Click for more from this issue
This story first appeared in the March 4, 2019, issue of Adweek magazine. Click here to subscribe.
Sammy Nickalls
@sammynickalls sammy.nickalls@adweek.com Sammy Nickalls is a freelance writer and the former departments editor at Adweek.
Recommended articles
You Might Like

Heavy Podcast Listeners Aren’t Just Tuning in to Content—They’re Receptive to Ads, Too

By Hoang Nguyen, Business Data Journalist, YouGov

The Hunt for the Next Best Identity Solution Doesn’t Benefit Consumers

By Tim Glomb, VP Content and Data, Cheetah Digital

Webex and GoDaddy CMOs Share How They Build Genuine Connections Through Emotional Storytelling

By Julie Cullinane

Post-Pandemic Shopping Could Create Explosive Growth, But Are You Prepared?

By Celiena Adcock, Head of Go-to-Market and Global Business Marketing, Honey

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}