Arc Awards 2019

Paramount Pictures’ Logo Started as a Desktop Doodle, and Has Endured for 105 Years

And no, the stars in the Paramount Pictures logo have nothing to do with the glitterati.

Whole Foods’ Will Chau Knows the Importance of Fostering a Creative Culture

'I'm trying to create a culture where the best idea wins, and I don't care where it comes from.'

Want Your Brand to Be a Hit With Consumers? Try Partnering With a Musician

PepsiCo's Super Bowl ads showed how effective the collaborations can be.

The Founders of This Austin Agency Wanted to Find More Soul in the Business

The team at Preacher views themselves as 'messengers' who 'spread the good word.'

As the Hemp-CBD Industry Booms, Here’s What Brands Need to Know About the Trend

What landmines marketers need to avoid to prosper

Infographic: Over Half of Consumers Delete Marketing Emails Without Ever Opening Them

Only 13.6 percent of consumers say they open all marketing emails.

Until the Disney-Fox Deal Closes, Networks Find Themselves in Limbo

Upfronts are looming, but post-acquisition plans can’t be put into action yet.

How Biometrics Are Changing the Way Brands Design Websites

Behind the seemingly blank gaze of every web user staring at a screen lies a wealth of data.

Adweek’s Arc Awards: These 22 Campaigns Raised the Bar for Brand Storytelling Excellence in 2018

The honorees range from Trivago's touching 'Honeymoon Sequel' to Skittles' ambush-style 'Exclusive the Rainbow.'