Arc Awards 2019 Perspective Paramount Pictures’ Logo Started as a Desktop Doodle, and Has Endured for 105 Years And no, the stars in the Paramount Pictures logo have nothing to do with the glitterati. Leadership & Talent Whole Foods’ Will Chau Knows the Importance of Fostering a Creative Culture 'I'm trying to create a culture where the best idea wins, and I don't care where it comes from.' Marketing Innovation Want Your Brand to Be a Hit With Consumers? Try Partnering With a Musician PepsiCo's Super Bowl ads showed how effective the collaborations can be. Leadership & Talent The Founders of This Austin Agency Wanted to Find More Soul in the Business The team at Preacher views themselves as 'messengers' who 'spread the good word.' Brand Marketing As the Hemp-CBD Industry Booms, Here’s What Brands Need to Know About the Trend What landmines marketers need to avoid to prosper Data Points Infographic: Over Half of Consumers Delete Marketing Emails Without Ever Opening Them Only 13.6 percent of consumers say they open all marketing emails. Programming & Performance Until the Disney-Fox Deal Closes, Networks Find Themselves in Limbo Upfronts are looming, but post-acquisition plans can’t be put into action yet. Artificial Intelligence How Biometrics Are Changing the Way Brands Design Websites Behind the seemingly blank gaze of every web user staring at a screen lies a wealth of data. Awards & Recognition Adweek’s Arc Awards: These 22 Campaigns Raised the Bar for Brand Storytelling Excellence in 2018 The honorees range from Trivago's touching 'Honeymoon Sequel' to Skittles' ambush-style 'Exclusive the Rainbow.'