This is a Profile

Paramount Pictures’ Logo Started as a Desktop Doodle, and Has Endured for 105 Years

Brand Marketing

And no, the stars in the Paramount Pictures logo have nothing to do with the glitterati.

This is a Profile

Whole Foods’ Will Chau Knows the Importance of Fostering a Creative Culture

Brand Marketing

'I'm trying to create a culture where the best idea wins, and I don't care where it comes from.'

This is a Profile

Want Your Brand to Be a Hit With Consumers? Try Partnering With a Musician

Marketing Innovation

PepsiCo's Super Bowl ads showed how effective the collaborations can be.

This is a Profile

The Founders of This Austin Agency Wanted to Find More Soul in the Business

Agencies

The team at Preacher views themselves as 'messengers' who 'spread the good word.'

This is a Profile

As the Hemp-CBD Industry Booms, Here’s What Brands Need to Know About the Trend

Brand Marketing

What landmines marketers need to avoid to prosper

This is a Profile

Infographic: Over Half of Consumers Delete Marketing Emails Without Ever Opening Them

Brand Marketing

Only 13.6 percent of consumers say they open all marketing emails.

This is a Profile

Until the Disney-Fox Deal Closes, Networks Find Themselves in Limbo

TV / Video

Upfronts are looming, but post-acquisition plans can’t be put into action yet.

This is a Profile

How Biometrics Are Changing the Way Brands Design Websites

Digital

Behind the seemingly blank gaze of every web user staring at a screen lies a wealth of data.

This is a Profile

Adweek’s Arc Awards: These 22 Campaigns Raised the Bar for Brand Storytelling Excellence in 2018

Awards & Recognition

The honorees range from Trivago's touching 'Honeymoon Sequel' to Skittles' ambush-style 'Exclusive the Rainbow.'

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