Paramount Pictures’ Logo Started as a Desktop Doodle, and Has Endured for 105 Years
Brand Marketing
And no, the stars in the Paramount Pictures logo have nothing to do with the glitterati.
Whole Foods’ Will Chau Knows the Importance of Fostering a Creative Culture
Brand Marketing
'I'm trying to create a culture where the best idea wins, and I don't care where it comes from.'
Want Your Brand to Be a Hit With Consumers? Try Partnering With a Musician
PepsiCo's Super Bowl ads showed how effective the collaborations can be.
The Founders of This Austin Agency Wanted to Find More Soul in the Business
Agencies
The team at Preacher views themselves as 'messengers' who 'spread the good word.'
As the Hemp-CBD Industry Booms, Here’s What Brands Need to Know About the Trend
Brand Marketing
What landmines marketers need to avoid to prosper
Infographic: Over Half of Consumers Delete Marketing Emails Without Ever Opening Them
Brand Marketing
Only 13.6 percent of consumers say they open all marketing emails.
Until the Disney-Fox Deal Closes, Networks Find Themselves in Limbo
Upfronts are looming, but post-acquisition plans can’t be put into action yet.
How Biometrics Are Changing the Way Brands Design Websites
Performance Marketing
Behind the seemingly blank gaze of every web user staring at a screen lies a wealth of data.
Adweek’s Arc Awards: These 22 Campaigns Raised the Bar for Brand Storytelling Excellence in 2018
The honorees range from Trivago's touching 'Honeymoon Sequel' to Skittles' ambush-style 'Exclusive the Rainbow.'