Data & Insights

Infographic: Nearly Half of Americans Make Purchases Based on Influencer Recommendations

But 30.4% don't trust them

But nearly 30.4% of American consumers say they don't trust them. Carlos Monteiro

By Sammy Nickalls

May 5, 2019

Influencers are still going strong, but as the novelty fades, should brands keep including them in their strategies? New research from Toluna suggests they should.

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This story first appeared in the May 6, 2019, issue of Adweek magazine. Click here to subscribe.
Sammy Nickalls
@sammynickalls sammy.nickalls@adweek.com Sammy Nickalls is a freelance writer and the former departments editor at Adweek.
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