Data PointsInfographic: Nearly Half of Americans Make Purchases Based on Influencer RecommendationsBut 30.4% don't trust themBy Sammy Nickalls|May 5, 2019 But nearly 30.4% of American consumers say they don't trust them.Carlos MonteiroShareBy Sammy Nickalls|May 5, 2019 ShareInfluencers are still going strong, but as the novelty fades, should brands keep including them in their strategies? New research from Toluna suggests they should.While there’s still skepticism—30.4% of American consumers don’t trust influencer recommendations—almost half (49.2%) follow influencers on social media, and 49.3% have bought something based on a recommendation from an influencer.“Nearly half of Americans make purchases from influencers, so it’s integral that brands are informed on the best ways to connect with their consumers and are appropriately using all avenues,” said Jay Rampuria, evp, global business and corporate development, Toluna. “Engaging with influencers can help brands create unmatched recognition, loyalty and engagement that will propel long-term success against competitors.” Click for more from this issue This story first appeared in the May 6, 2019, issue of Adweek magazine. Click here to subscribe.Recommended articles Adweek Adweek