Who Said Print Was Dead? What’s Behind the Proliferation of New Titles
Performance Marketing
134 magazines have launched since the start of 2017.
How Anomaly’s Diversity and Engagement Lead Jezz Chung Created Her Ideal Job
Agencies
She formerly held account and creative roles at TBWA\Media Arts Lab.
How Wiffle Ball Has Endured Without Advertising, Licensing or Product Placement
Brand Marketing
This ordinary plastic sphere with 8 holes became the national pastime of the American backyard.
Why Stars Like Carrie Brownstein and Zach Braff Are Jumping From Hollywood to Advertising’s A-List
Agencies
Brands are tapping actors as they put an emphasis on storytelling.
Inside the Complicated World of Amazon’s Private-Label Businesses
Performance Marketing
The retailer and third-party sellers are both partners and rivals.
Infographic: Nearly Half of Americans Make Purchases Based on Influencer Recommendations
Brand Marketing
Influencers are still going strong, but as the novelty fades, should brands keep including them in their strategies?
Why Ad Tech Shouldn’t Be Skittish About Supply Path Optimization
A little understood metric, SPO is what's driving a lot of major players' big decisions.
6 Areas That YouTube Creators Need to Focus On
Particularly as we see more and more digital content creation.
How Can Marketers Get the Most Out of NFL Player Endorsements? Try Speed Dating
Brand Marketing
The goal is to create an authentic partnership that consumers can relate to.
Advertisers Are Spending More in Addressable TV, But Some Aren’t Convinced It’s Worth It
Performance Marketing
Many are struggling to figure out what it means for their brand.