Infographic: In a Screen-Filled World, Word of Mouth Is Still Key

But personal experience reigns king

It turns out that despite the increasing influence of mobile, face-to-face communication is still essential for brands to succeed. But while word of mouth is undoubtedly powerful, personal experience is still king. This is all according to a study led by research firm Audience Audit and co-authored by Jay Baer and Daniel Lemin of Convince & Convert.

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This story first appeared in the September 24, 2018, issue of Adweek magazine. Click here to subscribe.