Data Points

Infographic: If Your Pride Marketing Plan Is a Rainbow Flag, Think Again

Consumers are done with performative allyship and are demanding brands take action

gif of a machine pumping out rainbow flag imagery — Just 14% of Gen Z look favorably on rainbow flag campaigns, while support is highest among baby boomers.Carlos Monteiro

June 6, 2022

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.

Every June, the world gets a little more colorful. But if turning your brand’s logo into a rainbow flag is your Pride Month strategy, head back to the drawing board.