Infographic: If Your Pride Marketing Plan Is a Rainbow Flag, Think Again

Consumers are done with performative allyship and are demanding brands take action

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Every June, the world gets a little more colorful. But if turning your brand’s logo into a rainbow flag is your Pride Month strategy, head back to the drawing board.

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This story first appeared in the June 6, 2022, issue of Adweek magazine. Click here to subscribe.