As States Target LGBTQ Rights, Activists Say Brand Silence = Violence

Major marketers are feeling the pressure to act boldly against a flood of discriminatory state bills and laws

Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.

During the first three months of 2022, 39 states introduced more than 220 bills that targeted transgender people, curtailed discussing  LGBTQ topics in schools, and even sought to roll back social and family services available to the community.

Amid that much noise, anything other than a committed rebuttal can sound like silence.

The Walt Disney Company has been singled out by Florida Gov. Ron DeSantis for its opposition to Florida’s House Bill 1557, the so-called “Don’t Say Gay” bill.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in