Infographic: It's Time to Rethink Baby Boomers

As the silver tsunami crests, marketers must learn how to speak to a more active and tech-savvy cohort

For those in the marketing world who have been singularly focused on the 18- to 49-year-old age demographic, you might want to look around.

Click for more from this issue

This story first appeared in the Dec. 6, 2021, issue of Adweek magazine. Click here to subscribe.