Infographic: How Rainy, Snowy and Super Cold Days Affect Foot Traffic

With patterns getting more extreme, brands across verticals need to pay attention

Rain actually seems to help some industries like apparel, beauty and footwear.
Carlos Monteiro

When it comes to foot traffic, brands have always had to take inclement weather into account. But with weather getting more extreme as the climate steadily changes, stores need to be more prepared than ever for fluctuations. New research from location intelligence platform Ubimo shows how rain, snow and freezing temperatures impact business. Rain actually seems to help some industries like apparel, beauty and footwear. But while all verticals see a decrease on snowy and extremely cold days, some—like beauty and tech—are more affected than others. As the weather grows more unpredictable, weather-related promotions may be a smart move to keep customers coming, even as the skies open up. “The weather is one of the things we cannot control,” said Ubimo CEO Ran Ben-Yair. “We can, however, control how much we leverage the insights it provides toward successful business strategies.”

Recommended articles

EDITOR’S PICKS

Is It a Video Game, or Is It New Zealand? This Fun Tourism Project Gamifies the Country

by Sara Spary

Cabin Fever Aside, Home Is Still a Pretty Great Place, Coldwell Banker Says in New Ad

by T.L. Stanley

Snap Inc. Wants Businesses to ‘Meet the Snapchat Generation’

by David Cohen

Is Hard Seltzer Here to Stay—or Will It Go the Way of the Wine Cooler?

by Kathryn Lundstrom

FedEx and Fishing Poles Helped Scrappy Wolfgang Complete Its First Adidas Project

by Doug Zanger

Extra Gum Celebrates Offline Connections Among Generation Z

by Paul Hiebert

Discovery Channel Announces Sponsors for Shark Week 2020

by Kathryn Lundstrom

Lifetime Sets First LGBTQ-Centric Holiday Movie

by Jason Lynch