Infographic: Measuring Brands' Digital Performance Against Their Rivals

8 key sectors—from apparel to cosmetics to entertainment—broken down

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Savvy marketers know that while having a high-quality product is important, it’s not the only aspect a brand needs to be successful. Brands now have access to more data than ever before, which is exactly why it’s important they benchmark their digital performance against rivals.

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This story first appeared in the July 23, 2018, issue of Adweek magazine. Click here to subscribe.