Power List

Peterson Milla Hooks Wants to Put the Joy Back in the Retail Experience

The agency's founder, Dave Peterson, fears transactions of today can be a little cold.

How Birkenstocks Morphed From Geeky to Trendy

It all started with Kate Moss.

Ecommerce Execs Gather in Seattle for Adweek’s Buyer-Seller Meetup

Let's make a deal.

Fake Love’s Lead Creative Technologist on the Power of Combining Art and Tech

For Jasmin Rubinovitz, it all started with mud.

Infographic: Measuring Brands’ Digital Performance Against Their Rivals

Here are 8 key sectors—from apparel to cosmetics to entertainment—broken down.

What’s the State of Brand Safety in 2018?

Brands must determine how to protect against appearing next to objectionable content when advertising on digital media.

Want to Reach a Niche Audience? These Geek Retailers Created a Blueprint for Success

As ecommerce brands continue to get even more narrow and targeted, here’s what companies of tomorrow can learn from geek retailers who nailed it years ago.

Smart Technologies and Digital Assistants Are Helping Utilities Engage With Their Customers

In-home tech is also saving people money on their bills.

Agencies Discuss the Art and Pains of Marketing for the Lucrative Pharma Industry

The task of promoting medicine presents regulatory risks and financial uncertainties unlike those in any other commercial space, yet some notable agency networks dedicate their entire business to the practice.

Q&A: Frog Design’s Creative Chief on the Role of UX and Brand Purpose

Oonie Chase says design is central to businesses’ success.