Infographic: Measuring Brands' Digital Performance Against Their Rivals

8 key sectors—from apparel to cosmetics to entertainment—broken down

Savvy marketers know that while having a high-quality product is important, it’s not the only aspect a brand needs to be successful. Brands now have access to more data than ever before, which is exactly why it’s important they benchmark their digital performance against rivals.

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This story first appeared in the July 23, 2018, issue of Adweek magazine. Click here to subscribe.