Infographic: How Marketers Think AI Is Going to Affect the Industry

Plus, the effects we’re already starting to see

Eighty-six percent of marketers believe AI will make their work more efficient and effective. iStock Photo

Artificial intelligence has already affected the marketing industry in significant ways, but marketers themselves will tell you that what we’ve seen so far is just the beginning.

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This story first appeared in the Dec. 4, 2017, issue of Adweek magazine. Click here to subscribe.
@ejwander erik.wander@adweek.com Erik Wander is the digital features editor at Adweek where he oversees Adweek's Story Desk.
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