Infographic: Asian-American Consumers Want Brands to Honestly Reflect Their Lifestyles

Audio elements like dialogue spoken in their native languages can more effectively engage this demographic

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Asian-American consumers have a deep pride for their culture, which transcends generations and permeates into everything from their shopping habits to the types of music and audio content they ingest. Asian Americans spend a lot of their days streaming music (2.3 hours) and podcasts (1.3 hours on average), for instance, and there’s an opportunity there for brands to get involved and target these listeners.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the Aug. 10, 2020, issue of Adweek magazine. Click here to subscribe.